Hospitality Sales and Marketing

Explore the organization and structure of hotels, restaurants, clubs, cruise ships, and casino hotels, including management practices, business ethics, and franchising and contracting. Learn about key areas of management responsibility, including human resources, marketing and sales, and advertising in the hospitality industry.

Study best practices in hospitality employee management including fundamental supervisory responsibilities, onboarding, training, motivation, and effective conflict management. Examine the potential positive and negative effects of social media alongside the role of emerging technologies in managing operations.

Examine front office procedures by exploring how business flows through hotels, from reservations to check-out and account settlement. Learn the effective elements of front office management, including planning, evaluation, and human resources management.

Discover how front office procedures and management fit within the context of overall hotel operations.

Develop a solid foundation in hospitality sales and marketing focusing on practical sales techniques for selling to a wide variety of target markets. Explore the complementary roles of sales and marketing in promoting hospitality businesses and attracting guests.

Learn the differences between tactical and strategic revenue management through an introductory study of the revenue management process. Explore the factors that influence the efficient application of revenue management.

Develop a foundational understanding of the convention and group business market. Learn marketing and sales strategies to attract groups with specific needs. Explore techniques and strategies to meet their needs within the context of a meeting and convention service.